This video describes greenwashing, the history of the term greenwashing, and ways consumers can look for products that are better for the environment.
It’s quick and informative, allowing students to absorb the information in a small amount of time.
Graphics and text make the video more interesting for students.
The video outlines three ways to see through greenwashing: be a skeptic, look for certified ecolabels, and do your research.
It may be helpful to look up some ecolabels and certifications ahead of time for reference.
It may help to provide some information about the motivations of corporations, media literacy, and what wording is regulated on product packaging and marketing.
In history or economics classes, students could research major companies, their sustainability practices, and potential greenwashing by these companies.
This video could be used in as English language class to teach about media literacy.
Students could bring in products that are “green” and do further research on the product to decide whether it’s actually better for the environment.
Students could create a guide or poster about common marketing slogans or statements that are not regulated or certified.
Students could research other advertisements or products that are marketed or advertised as "healthy," "safe," or "good for the environment" and then research if any proof or evidence is needed to make the claims presented.
The history of greenwashing is discussed in this video. In addition, the video introduces a guide to show how to detect products that have been greenwashed. This is recommended for teaching.
College, Career, and Civic Life (C3) Standards
Dimension 2: Economics
D2.Eco.1.6-8 Explain how economic decisions affect the well-being of individuals, businesses, and society.
D2.Eco.15.9-12 Explain how current globalization trends and policies affect economic growth, labor markets, rights of citizens, the environment, and resource and income distribution in different nations.
Dimension 3: Gathering and Evaluating Sources
D3.2.6-8 Evaluate the credibility of a source by determining its relevance and intended use.