3 Strategies for Effectively Talking About Climate Change
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Provided by: TED|Published on: April 27, 2021
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Scientist Reviewed This resource has been reviewed by SubjectToClimate's climate scientists and verified for scientific accuracy and up-to-date information. Learn about our review process →
Synopsis
- This TED video features John Marshall, a communications strategist, who shares three approaches for effective climate change communication: use simple and universal language, make it matter to individuals personally, and show how it matters to specific groups.
- These strategies connect climate change to personal identity, which is more impactful and motivating.
Subjects: English Language Arts
Authors: John Marshall, TED
Region: Global
Languages: English
Teaching Materials
Positives
- The video offers explanations and examples of each strategy.
- There is a transcript with a tracking feature to help students follow along with the speaker.
Additional Prerequisites
- Students should be familiar with basic climate change vocabulary including emissions, greenhouse gases, carbon, methane, net-zero, and anthropogenic.
Differentiation
- Students can practice having climate change conversations, where they implement the three strategies mentioned in the video.
- Students in ELA classes can analyze the author's purpose, point of view, and reasoning.
- Students can do a writing assignment on how climate change impacts their community and how they can effectively communicate that message to others.
- Other resources related to these topics include this digital text on evidence-based communication tips and this article on seven principles for visual climate change communication.
Scientist Notes
Teaching Tips
Standards
Resource Type and Format
Scientist Reviewed
This resource has been reviewed by SubjectToClimate's climate scientists and verified for scientific accuracy and up-to-date information. Our review process ensures that every resource in our library reflects the current state of climate science.
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