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Media Literacy


3rd, 4th, 5th


English Language Arts


55 minutes

Regional Focus



Google Docs, Google Slides

Understanding the Power of Media (Green Transportation #4)

Created By Teachers:
Last Updated:
Sep 26, 2022


This lesson promotes students' understanding of the power and influence of the media. Students will leverage this understanding to develop their own media campaigns for their reimagined metro systems.

Step 1 - Inquire: Students reflect on how their reimagined metro systems address the top ten concerns riders had with the metro.

Step 2 - Investigate: Students think critically about how different transportation advertisements get consumers to want to use their services or purchase their products.

Step 3 - Inspire: Students brainstorm an advertisement for their reimagined metro system.

Accompanying Teaching Materials
Teaching Tips


  • Students connect professional media practices to their own opinions, ideas, questions, and values.
  • Students explore different types of media messages and critically think about their influence on consumers.
  • This lesson supports collaboration amongst peers.

Additional Prerequisites

  • This is lesson 4 of 6 in our 3rd-5th grade Green Transportation unit.
  • Students should have an understanding of various platforms or settings people might view advertisements.


  • Students can use personal devices and work in pairs or small groups to jigsaw the advertisement analysis for each example.
  • Teacher can provide an extension activity for advanced students to look for alternative transportation advertisements that highlight sustainable options like public transportation or bikeshare.
  • There are differentiated products for culminating projects that are attuned to diverse strengths from students. Students have the option to complete a poster, TikTok, billboard, video ad, or social media post to market their design.
Scientist Notes

This lesson enables students to reimagine and pitch ways to advertise public transportation as a key strategy for sustainable green transportation. All materials have been verified and are accurate. For that reason, the lesson is recommended for classroom use.

  • Common Core English Language Arts Standards (CCSS.ELA)
    • Speaking & Listening (K-12)
      • CCSS.ELA-LITERACY.SL.3.3 Ask and answer questions about information from a speaker, offering appropriate elaboration and detail.
      • CCSS.ELA-LITERACY.SL.4.3 Identify the reasons and evidence a speaker provides to support particular points.
      • CCSS.ELA-LITERACY.SL.5.3 Summarize the points a speaker makes and explain how each claim is supported by reasons and evidence.
10 minutes
  • Students recall the transportation plan that they created in the last lesson and ask their partners these discussion prompts:
    • Can you explain your transportation system to me?
    • What is your favorite part of your transportation system?
    • Looking at it now, is there anything else you would add or change?
  • Students discuss how their reimagined metro system helps address the concerns of the riders. Teacher uses the following discussion prompts:
    • How does your reimagined metro system help address the concerns of the riders?
    • Which problem(s) did it solve?
    • Do you think this change will increase ridership in your community?
  • Teacher shows the example response and calls on a few students to share their responses with the whole class.
25 minutes
  • Teacher distributes the Advertisement Analysis Student Worksheet.
  • Teacher shows all five advertisements. Students think critically and complete their worksheets while viewing the advertisements.
  • Teacher uses the same prompts on the worksheet to guide discussion as the class progresses through the five advertisements.
  • After viewing all five advertisements, students choose one advertisement and turn and talk with a partner.
20 minutes
  • Teacher instructs students to get into their small groups from the previous lesson.

  • Students take time to reflect on their emotions and how they changed throughout the viewing of the advertisements.

  • Students brainstorm an advertisement for their reimagined metro system with the intent of increasing ridership.

Green Transportation Unit Lesson Plans


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