In this lesson, students analyze the concept of greenwashing of products.
Step 1 - Inquire: Students watch videos related to greenwashing and look at examples of green products on the market.
Step 2 - Investigate: Students design a green product with a marketing campaign.
Step 3 - Inspire: Students analyze the word choice that their peers used in their presentations of their product.
This lesson introduces students to greenwashing and then presents Trader Joe’s as a case study. Students are tasked with designing their own green product and an accompanying marketing plan. The lesson informs students how companies can mislead them with products that only seem environmentally friendly and gives tips on how to spot greenwashing. This lesson is recommended for teaching. (The only small issue with this lesson is that an advertisement for a VPN is included in the Trader Joe’s case study video, but that's just part of using resources from YouTube.)
This lesson is aligned to New Jersey standards. Review the aligned standards directly in the lesson plan document and teacher slideshow.Discover more on the New Jersey Climate Education Hub.